17) There's even an online photo service. Lidl didn't just branch out into having its own bakery. It launched Lidl Movies in 2009 and it became the cheapest online DVD rental service but sadly that went into liquidation two years later. Another sideline is the online photo service launched in August 2013.
JLL noted that Lidl, which has far fewer U.S. stores than Aldi but is engaged in a robust expansion effort of its own, also made progress in opening new stores in this country in 2021. Aldi's growth last year was a bit behind the pace it had projected at the start of 2021, when the company said it would open 100 new stores during the year.
Difficulty in reaching stores is cited as the number-one reason for not shopping more often at Lidl. US consumers are showing an appetite for formats that offer good value for money. And while Lidl only operates about 50 stores in six US states as of June 2018, fellow European hard discounter Aldi already has a network of over 1,600 US stores.
Just like at Aldi, some of its products appear to be based closely on popular brands, and in many cases were displayed right next to them but sold for much lower prices. Chocolate biscuits made by The chain operates a store on Staten Island, as well as six stores on Long Island. In late 2018, Lidl acquired Best Market, a chain of 27 grocery stores in New York and New Jersey, expanding its uSPo.